I make
businesses
run better.
William Rochelle, but you can call me Bill.
Leadership · Life · Legacy
Operations, AI automation, and customer experience for businesses ready to scale. 25 years building from $0 and running the machine at $250M. Most consultants have done one or the other. I have done both, and I know exactly what breaks at each stage before it breaks.
Bespoke
Operations
Consulting
Customer Experience
Create experiences that drive loyalty, retention, and lifetime value.
Learn MoreLeadership Advisory
Executive guidance for leaders navigating growth, change, and complexity.
Learn MoreNot sure which fits? That is what the first conversation is for. It costs nothing and takes 20 minutes.
Transparent
Pricing.
Strategy Call
- One issue, one challenge
- One clear recommendation path
Executive Strategy Session
- Deep dive on operations
- Customer experience review
- AI & automation opportunities
- Written summary delivered
Executive Advisory Session
- Full business review
- Multiple issues addressed
- Action plan
- Follow-up notes included
Fractional COO / VP Operations
- Ongoing operational oversight
- Systems and process improvement
Growth Partner
- Weekly calls included
- Email support between sessions
- Operations, CX, and AI strategy
Executive Transformation Partner
- Weekly leadership meetings
- Operations overhaul
- AI strategy & CX redesign
- KPI dashboards & hiring plans
Business Assessments
- People, process, and technology review
- Customer journey mapping
- Written recommendations delivered
Website & Digital Growth
- Messaging, SEO, and conversion review
- Copywriting and lead generation strategy
- Automation setup included in rebuilds
AI & Automation
- AI opportunity roadmap
- CRM, lead capture & follow-up sequences
- AI voice assistants & workflow automation
Virtual Keynote
- Leadership, operations, CX, or AI topics
- Custom-tailored to your audience
In-Person Keynote
- Conferences, corporate events, workshops
- Q&A and breakout sessions available
Every engagement starts the same way — a free 15-minute call. That is the only way to know if this is the right fit for your business.
Receipts, not promises.
I spent 25 years inside the operations most consultants only write about. At Spark Networks, the parent of JDate and Christian Mingle, I built the support operation Forbes featured in May 2006, running 3 round-the-clock call centers across the United States, Israel, and Sri Lanka. I lived in Israel to build the office infrastructure myself. That arc ran from $0 to $250M.
As CEO and COO of ShopLadder, I scaled the business to $26M with a Forbes-recognized contact center. I have led teams of more than 400 people and operated inside a $4B organization.
YOU BE YOU LIVE
Watch Live & Past Broadcasts
Daily Clips & Quick Hits
Original Music by William Rochelle
Proud to partner with ADP to deliver innovative workforce solutions that drive performance and productivity.
William Rochelle brings 25 years of operational expertise to one of the world’s leading HR and workforce management platforms.
Why ADP
ADP is one of the most trusted names in payroll, HR, and workforce management, serving businesses of every size. As a strategic partner, I work alongside ADP’s platform to help businesses connect their workforce systems to real operational results.
What This Means for You
If your business runs on or is considering ADP, I bring the operational lens that turns workforce data into decisions: staffing models, scheduling efficiency, performance management, and the CX impact of how your team is structured and supported.
Where I Fit
Think of this as the bridge between the systems ADP provides and the strategy that makes them work for your specific business. Operations consulting, automation, and workforce planning, built around the platform you already use.
POV from Bill
One of LinkedIn’s fastest growing leadership newsletters. Where operations, human experience, and real executive perspective meet without the fluff. New article links refresh here daily through a read-only connection.
I Don’t Know
The most honest answer a leader can give, and why admitting it might be your greatest strength.
Read on LinkedIn → RecentHow Billy Got His Groove Back
A personal story about losing your rhythm, finding it again, and why the comeback matters more than the fall.
Read on LinkedIn → RecentWorld Wonder
A reflection on perspective, and how the way we choose to see the world shapes the life we end up living.
Read on LinkedIn → RecentConfidence Comes Later
Why waiting to feel ready is the trap, and what actually builds confidence is doing it scared first.
Read on LinkedIn →
The Bogeyman
Was Built
How America Manufactured a Monster, and the People Who Refused to Become It
Some stories explain how things fell apart. This one names how a monster gets made, one decision at a time, and follows the people who stood inside that machine and would not let it turn them into something they were not.
Volume One opens a trilogy about pressure, power, and the cost of staying human when everything around you pays better for giving up.
Not sure which fits? That is what the
first conversation is for.
It costs nothing and takes 20 minutes.
Ready to grow smarter?
Call anytime. I personally read and respond to every consultation request, usually within a few hours.
Based in Hollywood, Florida. Working everywhere.
Thank you. Message received.
Your consultation request just came through. I read every one myself, and I will get back to you, usually within a few hours. If it cannot wait, call 754 208 1022.